Marketing audit ยท 8 October 2026
Marketing audit for
Body Shape Warringah Mall
Five improvements that could add roughly two members a month.
Body Shape Warringah Mall already has the hard parts: a 4.8 rating from 248 reviews, more than 70 classes a week, a 24/7 floor, a creche and five named member reviews on your own club page. By reading this you will learn which Brookvale gym searches go to other clubs, what that traffic is worth in members, and the five things I would fix first.
Prepared for
Apryl, Body Shape Warringah Mall
Prepared by
Dean Gravina, Results Media
Every figure in this report was pulled live on 8 October 2026: Google results, the Google Ads Transparency Centre, the Meta Ad Library and your own page source. Sources are captioned on every page.
Results Media / Marketing Audit
// Body Shape Warringah Mall
The scorecard
Where you stand against The Cube Gym and Premier Health and Fitness
Five channels, checked live on 8 October 2026. Every line traces to a source captioned on the page.
| Channel | Body Shape Warringah Mall | The Cube Gym | Premier Health and Fitness | What it means |
|---|
Google rankings
6 money searches | Page one on 2 of 6 | Page one on 4 of 6 | Page one on 4 of 6 | Both clubs hold the general gym searches. You hold the women's search. |
Google Ads
Transparency Centre, AU | 0 ads on record | 12 ads on record | 50 ads on record | Both Brookvale clubs run Google Ads at this market. You do not appear in the paid slots. |
Meta Ads
Ad Library, active now | Active, $30 for 30 days | Active, $49 for 10 days | Active, $5 a week offer | All three clubs are in the feed, so the hook and the proof decide who gets the click. |
Landing page
Where the click lands | Trial form live, no phone | Homepage, claim trial | Homepage, book a tour | Your trial form works. The page carries no phone number or opening hours, and no traffic is arriving. |
Reputation
Google rating (reviews) | 4.8 (248 reviews) | 5.0 (their site) | Not on their homepage | Your rating is real. It is not in your page code, your ads or your schema. |
C
SEO
Page one on 2 of 6, both searches you should own
F
Google Ads
Nothing running while both clubs buy
A
Meta Ads
Live now, with the best offer of the three
B
Conversion
The form works, but nothing is sent to it
The short version
You are already the top result for ladies gym Northern Beaches, and the creche is the strongest asset any club in Brookvale has. Your club page carries five named member reviews and your trial form is live and working. What is missing is the paid and page one presence that The Cube Gym and Premier use to take the general gym searches.
Results Media / Marketing Audit
// Body Shape Warringah Mall
SEO ยท Part one
You own the women's search. The gym Brookvale search goes to The Cube Gym and Premier.
Six searches someone types before choosing a club in the Northern Beaches, read live from Google Australia on 8 October 2026.
| Search term | Searches / mo | Body Shape Warringah Mall | The Cube Gym | Premier Health and Fitness |
|---|
| gym brookvale | High est. | Not in top 10 | #2 | #1 |
| gym membership brookvale | High est. | Not in top 10 | #3 | #1 |
| ladies gym northern beaches | Medium est. | #1 | #4 | Not in top 10 |
| gym with childcare northern beaches | Medium est. | Not in top 10 | Not in top 10 | #2 |
| group fitness classes northern beaches | Medium est. | Not in top 10 | #8 | #9 |
| gym warringah mall | Medium est. | #1 | Not in top 10 | Not in top 10 |
Positions read live from Google Australia on 8 October 2026. Volumes: High or Medium read from the live page signals (who is buying the paid slots, the map pack and the People Also Ask cluster). No measured volume tool was used, so every volume is labelled as an estimate.
The Cube Gym and Premier are on page one for four of these six searches. The two you hold are the two a women's club should hold, and Google's own question box for gym Warringah Mall asks about your prices and your staffed hours. The creche search is the one to take next: Google asks which Northern Beaches gym offers a creche, Premier answers it in second place, and your club page already says kids club, indoor and outdoor.
Google Australia ยท "gym brookvale"
1
Premier Gym Brookvale, Northern Beachespremierhealthandfitness.com.au
2
Northern Beaches Top Rated Gym | The Cube Gymthecubegym.com.au
3
The Yard Gym Brookvaletheyardgym.com
4
THE BEST 10 Gyms near BROOKVALE NSWyelp.com
5
24/7 Gym | Brookvale (@afbrookvale)instagram.com
>10
Body Shape Warringah MallNot in the top 10. Checked twice on 8 October 2026.
Live results, positions verbatim, 8 October 2026. Typeset by Results Media because Google blocks automated screenshots.
~1,000
Searches a month where you do not appear
4
Of 6 money searches not on page one
Results Media / Marketing Audit
// Body Shape Warringah Mall
SEO ยท Part two
What page one on those four searches is worth
The chain, with every assumption written down. Deliberately conservative.
1,000searches a month
The four searches you are not on page one for, at an example volume a Brookvale market this size supports. An example, not a measured figure.
110visits a month
The clicks you do not get today, once those pages sit at position three.
5enquiries a month
Trial enquiries at 5% of those visits, rounded down.
$3,500a month, rounded down
About two new members a month at $1,921 average, rounded down.
Halve the example volume and this is still about $1,800 a month. The searches happen either way.
How we got there
- Click-through by position: 27% at 1, 15% at 2, 11% at 3 (published organic CTR studies, rounded down)
- Enquiry rate: 5% of visits
- Close rate: 35% of trials joining
- Average sale: $1,921 a year (12 months at $73.90 a fortnight, from your member portal)
- Only the clicks you do not already get are counted
Estimates, not promises. Each assumption is deliberately conservative so the number holds up.
What the SEO work is
One page built to own the gym Brookvale search, one for the creche search, review schema on the club page, and the club profile tightened so the map pack has something to show.
Results Media / Marketing Audit
// Body Shape Warringah Mall
Google Ads
Both Brookvale clubs are running Google Ads at this market. Body Shape has nothing in the paid slots.
| Advertiser | Ads on record | Status | Headline seen | Lands on | Offer on the page |
|---|
| The Cube Gym | 12 | Active | "Northern Beaches Top Rated Gym" | thecubegym.com.au | $49 for 10 days, 90+ classes, no lock in |
| Premier Health and Fitness | 50 | Active | "$5 Per Week For 5 Weeks" | premierhealthandfitness.com.au | 5 weeks at $5 a week, plus a group timetable sitelink |
| Body Shape Warringah Mall | 0 | Nothing on record | Nothing running | bodyshape.com.au/warringah-mall | Free 7 day pass with an embedded signup form |
adstransparency.google.com ยท thecubegym.com.au
The Cube Gym in the Transparency Centre, 8 October 2026
Where The Cube Gym's ad click lands
bodyshape.com.au/warringah-mall
Your Free Trial Pass destination, live and collecting details
Ads verdict
Premier has 50 ads on record and its sitelinks carry the class timetable you already have on your own site. The Cube leads on Northern Beaches Top Rated Gym and runs a 10 day trial. Both are spending to reach the same Northern Beaches audience, and the paid slot sits open in front of a club with a 4.8 rating, a creche and 24 hour access. This is the cleanest gap in the report.
Landing page verdict
Your trial page works. The form is embedded, the fields are short and the button says Claim My Free 7 Days. Two things are missing from it: a phone number and your opening hours, so the woman who would rather call has nowhere to click. The page is not the problem. Nobody is being sent to it.
Results Media / Marketing Audit
// Body Shape Warringah Mall
Meta Ads
All three clubs are in the feed. Premier is already buying the creche angle.
The Cube Gym's ad in the Meta Ad Library: active, started 5 August 2026, $49 for 10 days
Your Meta ad in the Ad Library: active, $30 for 30 days, running since 1 June 2025
The direct-response read
Headline
Theirs: The Cube opens with the price, "10 days. Unlimited classes. Only $49." Yours: "I'm looking for 15 women in Brookvale who understand that life just gets in the way." Your hook is the stronger of the two. It names her, not the number.
Body copy and proof
The Cube lists every inclusion and stacks ticks against the offer. Yours tells her you understand her week, then stops. Neither ad carries your 4.8 rating from 248 reviews, and your own club page already has five named member reviews, one of them praising the creche, that you could borrow from.
Creative and offer
The Cube runs a static offer card with the price baked into the image. Premier runs video shot inside the club. Your feed carries more than ten active versions of the same offer card and the same 15 ladies scarcity line. You have 248 reviews and five named member quotes on your club page, and none of those faces are in the creative.
Why this matters: a stronger headline and hook lifts click-through. Higher click-through lowers what Meta charges per click. Cheaper clicks mean more visits from the same budget, and more visits mean more enquiries. You are three fixes away from that, and none of them need more spend.
Results Media / Marketing Audit
// Body Shape Warringah Mall
Summary
Five improvements, in the order I would make them
1
Finish the trial page
The form is live and it works. Add a phone number, your opening hours and your 4.8 rating above it, and the same page converts the traffic the next two fixes bring.
Cheapest win
2
Take the creche search
Premier sits second for gym with childcare Northern Beaches and your creche is the better offer. Your club page already says kids club, indoor and outdoor. A page built for that search is the quickest new enquiry.
Fastest to enquiries
3
Start a search campaign on the Brookvale terms
The Cube has 12 ads on record and Premier 50. A campaign on the six searches in this report, landing on the finished trial page, is the direct route into a market you already earn reviews in.
Compounds monthly
4
Make the club page findable
No meta description, no review or local schema and no click to call link in the page code. Those are the pieces Google needs to show a star rating and a call button next to your result.
Lifts every click
5
Rebuild the Meta hook and put proof in it
Keep the $30 offer. Lead with the member and the moment, add the 4.8 rating and one of your five member quotes, and run it as video shot inside the club.
Cents per view
0
Google Ads running while both clubs buy
2 of 6
Money searches on page one
4.8 (248)
Rating already earned
~$3,500
A month, example estimate
Next step
15 minutes
with Dean.
Fifteen minutes on the phone, no pitch. I will walk you through the creche search and the paid slot first, because those two pay quickest.
Book a time with Dean
Or call 0481 125 218
dean@resultsmedia.au ยท resultsmedia.au
Dean Gravina, founder
Began his career at King Kong, rebuilt Megaphone Marketing's SEO division, and has worked independently since. Co-author of The Untold Secrets to Ranking #1 On Google.
Month to month, no lock in contract, backed by a 90 day performance guarantee. If the work does not generate enough revenue to cover its cost, I keep working for free until it does.
